in-storemedia marketing shopper

Category - Uncategorized

11
May

Farmacia San Pablo

Today, after a few months of work, we have finished the installation of San Pablo Farmacia digital channel. It is a very important step for us for three different reasons: Because it is our first digital project in Mexico Because it allows us to broaden our scope, heretofore limited to supermarkets. Because it makes us …

15
Feb

Opportunities and needs of Omni-channel retailing in the point of sale

  At present, the shopper is in contact with the product in different ways, physically and also online or through mobile, and not in an isolated way, but as a whole. From multi-channel retailing we have entered in the omni-channel retailing era, where the shopper is, like never before, the central axis of the whole …

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