in-storemedia marketing shopper

in-Store Media

We are a shopper marketing agency who manages advertising campaigns at the point of sale to reach the consumers during their purchasing process.

Thanks to our continuous research on the shopper’s behaviour, in-Store Media is able to offer the best communication solutions to the brands based on the “Right Place, Right Time” concept.

More than 19 years providing value and experience to the communication between  brand, retailers and shoppers, support us.

Objetivo In Store Media

CHALLENGE

Nowadays, a consumer is exposed to more
than 3000 advertising messages every day.
In this context, how can we make sure that
our message is delivered to the shopper?
How can we really have an influence
on a consumer’s purchasing behavior?

Objetivo In Store Media

OPPORTUNITY

“Where and when” are the key elements
of a media strategy.
The best moment to influence on
a consumer is at the very moment
of making a purchase.

Objetivo In Store Media

OBJECTIVE

In-Store Media was founded in 1998 with the goal of helping brands to have an impact on the shoppers when making their purchase decisions.

Last news

02
Mar

Thousands of references and 15 seconds to decide: in store innovation clues

To give visibility to the products at the point of sale, retailers make an effort to create a direct contact with the customer. 79% of innovations are known in the store. Even though online purchases are gaining ground, 82% of purchase decisions continue to be taken in front of the shop shelves, where purchase...
22
Feb

The new point of sale trends in digital signage

We attended the event ISE 2017, the annual exhibition that shows the latest trends in the audiovisual market and the IT industry, with the purpose of knowing new technologies and contact new suppliers in order to be able to offer the maximum innovation and quality in digital signage. Interactive Media, Retail Analytics and the called...
12
Jan

Benefits from e-commerce advertising personalization

Traditionally, advertising messages were transmitted impersonally in most channels, that is, offering the same content to all the consumers. But each product has its target and today, more than ever, brands have to adjust messages to their target audience. How to arrive only to the shopper of our interest? By devising personalization strategies of...
07
Dec

5 tips for an effective in-Store digital communication

  Communication in the point of sale is for brands, more than ever, a challenge to get visibility, renown, traffic and image to reach in situ the final decision of the consumer. We knew it in paper, canvas, on the floor and in the shop shelves. At present, it is digital and it outstands:...